0ur opinion:

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Target.com Extended Service Plans provide coverage for all new electronics products sold online and in Target stores. Three-year coverage begins on the date of product purchase and is inclusive of the manufacturer’s warranty. lf your product malfunctions, simply call our toll-free Target Guest Services Center to arrange fast, convenient service. Availability: Usually ships within 24 hours. This item is available online and in stores. Pre-owned products are not included in this service plan's wide-ranging coverage.

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Buyer's feedback: - * NOT YET SHIPPED. ...
This is an useless product. I purchased this for my camera a month ago. My camera has 2 year manufacturer's warranty. So this is same as 1 year service plan. It's not even shipped yet. I didn't even get it. I wasted my $36.

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Buyer's feedback: - Worth the added cost, but it took 1 1/2 months to arrive.
Great coverage. It took a month and a half to get the policy to me. I know the warranty paperwork arriving so late had no real affect on whether the item I purchased was protected or not. Looking at the policy there is a policy number that I'm sure someone would ask for if I needed service. Without this number, I'm sure it would not have been as easy to get service as it would be with the number.