0ur opinion: :With large capacity, DataTraveler 110 contains room for high-definition photos, graphics-intensive documents, videos, spreadsheets, presentations, term papers, and music that can be stored and retrieved in a flash. Sleek, practical, and attractively designed, the affordable DataTraveler 110 serves the needs of the budget-conscious user as well as those looking for significant storage capacity in a lightweight, compact design. DataTraveler 110 features a retractable USB connector for ease of use and safe housing.
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Buyer's feedback: 
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* Spring training ...
Kingston must know what they're doing with the production of all these cheap and lightweight pixies, some with cartoonish shapes, others with "Fun" in the title and shaped like animals, and still others with user-switchable colorful outer wrappings for the consumer who can't think of anything to store inside of his drive. Hate to admit it, but these flash drives are more dependable in appearing on my computer desk-top than big Western Digital and Omega hard drives that I've owned. And of the lot, this 110 series holds the most promise, because: 1. the retractable design solves the problem of inevitable lost caps, and 2. a small cavity at the narrow end provides enough room to admit a key ring, chain or lanyard. (Attach it to something quickly. My hunch is that Kingston winds up selling many of these things as replacements to the same absent-minded repeat customers)
Just so you have a chance to practice your retention skills, Kingston at this point has released only this 1GB version of the DataTraveler 110. Soon to follow are the 2GB, 4GB, and 8GB versions. Give them time, and the entire collection of the British Museum is sure to make its way onto one of these virtually inconspicuous overachievers. All the same, the original collection's significance to the public is unlikely to be threatened as long as there are travelers (like me) who can't hang on to their DataTraveler for any longer than the amount of time it takes me to walk from the lorry to the room housing the Elgin marbles.
[Postscript: in making some careful comparisons, I've discovered that the DataTraveler 110 is at least 3 times slower to transfer files than 3 other retractables (made by Sandisk and Transcend); also, it's one of the few flash drives not to flash (!)--i.e. no reassuring light when contact has been made. Finally, it's stubby shape (short and fat) is problematic with some closely spaced ports. On the positive side, it remains the most securely attached drive to a lanyard or key ring.]