0ur opinion:

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3LCD Chips --- The 3LCD technology at the heart of Sony's BRAVlA¿ televisions provide a bright picture, with high detail and natural color. These three key benefits are immediately apparent when viewing a BRAVlA¿ TV. You can expect to see an incredibly detailed picture with eye-popping colors. Sony uses three tiny LCD chips (0.73) with a combined resolution of over 2.76 million pixels. The light from a high output UHP lamp shines into a filtering system that splits the beam into red, green, and blue light streams. Each color goes through its own LCD chip, which passes or blocks the light. The three beams are then instantaneously recombined and sent to the projection lens. BRAVlA Engine¿ EX System --- The BRAVlA Engine¿ EX video processing system came about as a result of Sony's expertise and long heritage in bringing cutting-edge picture quality to consumer televisions. lt contains intelligent picture enhancement technology that reduces unwanted digital artifacts and delivers superb clarity and detail along with vivid colors. Sony's own Digital Reality Creation Multi-function v1.0 (DRC-MFv1) processor replaces the original SD signal with its HD equivalent. The result of BRAVlA Engine EX processing? Picture quality has texture and detail, deep and vibrant colors, along with excellent depth and contrast.

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Buyer's feedback: - *
I purchased the TV on clearance from Circuit City in January. It has a great picture when just hooked up normally. I have it hooked up with hdmi to digital cable and the picture is amazing. The only drawback, (which isn't really a drawback) is that it takes a little while to load (appx 10-12 seconds to see the picture, 20-25 seconds to fully load). But, trust me, it's worth the wait.

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Buyer's feedback: - Great TV
I have had this product for over a month and it is fabulous! I had my buddy come over and hook up this color calibrater which did a great job! its no professional calibrator but it did turn pale colors for some movies into bright and vibrant and expanded on those that already looked good! only thing i suppose is lack of 1080p. I watch alot of blu-ray and would like to see them in their full potential, but for the price it is one of the best pictures i could find!

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Buyer's feedback: - *
We bought our Sony Bravia less than 3 months ago, and sometimes it won't turn on and the red Lamp light goes on. Apparently we need to get a new lamp (which costs $250)!
Sony sucks.

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Buyer's feedback: - dead lamp after 80 days
Mine worked great for 80 days and now it is dead. The lamp light is on and there is no picture. 8000 hours lamp life? I figure mine was was more like 300 hours. The owners manual says contact Sony for a replacement bulb but they don't seem to have them available on the web site. They have them for similar models for $200-$300. Great.

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Buyer's feedback: - *
I had no intentions of buying a TV - we went out looking for a Nintendo DS and some PSP games. But there it was on display promoting DirecTV. It was marked down to $799 and Time Warner would take another $100 off if we signed up for digital cable. We ended up getting the TV (KDF-37H1000) for $676 brand new in a sealed box.

The picture is fantastic, much better than my 50" Samsung DLP in the living room. I plugged in a coax splitter and hooked up my basic cable to one side and rabbit ears to the other. Within minutes the TV had scanned all available channels and locked them in. There's no need to switch between over-the-air (OTA) channels and cable, the TV does that automatically. It's bright, the picture is completely configurable and even with basic cable looks great. TWC is installing an HD box in the bedroom so we'll be able to take advantage of all the HD channels they have to offer.

All in all this is a great TV and a fantastic price. Why so cheap? Sony is getting out of the DLP business and focusing on LCD. If you see this TV for sale buy it. Replacement bulbs are $185 and last 4 years based on 8 hours of TV per day. Mine's in the bedroom so I anticipate it lasting 10 years before needing to have the bulb replaced. If they had another in stock I would have bought it for the play room.